Flawless Skin & Aesthetics

Building a Flawless site

Daisy Miriello owns and operates Flawless Skin & Aesthetics, an aesthetic injection spa located in North Carolina. After we met, I designed both her logo and her website originally, and Daisy wanted feminine pinks contrasted by deep indigo blue. I incorporated this into her logo, and was able to translate this to the site in a number of ways. Daisy had a vision for the landing page to reflect whichever season it was, as seen above.

As her business grew, Daisy and I decided a refresh of her website would help pull more customers in and help introduce clients to a newer, more mature version of Flawless Skin. In order to accomplish this, I kept her original logo and fonts, but reorganized them to help with readability. I also used the blue and pink colors more sparingly, opting instead for striking blacks and whites for logo areas. It helped, too, that we were able to incorporate a recent photoshoot Daisy had done by creating a frosted glass menu bar to showcase the colors beneath.

‍

Highlighting Daisy

Putting Daisy's experience and character front and center was easy to do with this color palatte and font combination. The font lends itself to a simple, airy feeling, while the deep blues throughout the website help ground the brand and the content as you look around. I wanted the site to feel fun and summery, which is why I opted for a carefree landing video. I also used the coral color throughout, in order to contrast the dark blues that she has in her scrubs and logo. Using two unique fonts helps to ground the site and create visual hierarchy.\

‍

What Daisy says

“Starting a new business and not understanding how to launch that business online can be overwhelming! Brock has been a tremendous asset helping us to build a website, as well as teaching us what the business needs to succeed on social media. He is proactive and quick to suggest needed items; his work is timely and always exceeds our expectations. Highly recommend!”

‍

Daisy's updated review

"I LOVE the new look! It all looks great and much more sophisticated and sleek. Nice work, Brock!!! [A client] just told me she picked me based on the website, so kudos to you!"